Your Marketing Coach, Podcast Host, and Speaker

IT STARTED WITH CLEANING TOILETS... 🚽

The first job I ever had was in high school at O'Charley's. I was the hostess which meant I helped seat people and I cleaned toilets in between.

When I moved to college in Athens, Georgia I began working at Chick-fil-A. I'd wake up at 4am on Game Day when all my other friends had only been asleep for a couple hours... and I'd go make 300+ milkshakes for college rush days. My friends would be going to the sorority houses while I was spinning milkshake after milkshake for hours (and of course, cleaning toilets is part of it). 

I started to wonder what I could do that would NOT require toilets...

There had to be another way I could make money, faster, without having fried chicken grease stains everywhere and dreading my name on the "restroom cleanup" list.

SO I BEGGED MY LANDLORD... 🏠

He had two houses side by side. Mine, and the empty one next door. I knew he probably wished he could get some revenue turning from the empty house, so I called him on the phone to propose a business idea... "What if I dance in the street on game day with a big sign and ran a paid parking lot!? We split the profits 50/50?"

I ended up earning over $3,000 that season. And that's when my wheels started turning...

But it was easier said than done..

The thrill of running that game-day parking lot changed me, but just because I can run a football parking lot doesn't mean I can run a legitimate business, so I got my first job out of college at a small marketing agency that specialized in working with small businesses with smaller marketing budgets.

I had dozens of clients in all industries, from dental offices and boutique staffing agencies to hospital chains and office space rental companies. I got to learn the ins-and-outs of small business marketing.

I realized this one thing..

You don't have to have a massive budget to make a massive impact. A couple thousand dollars a month for many of these businesses led to big upticks in revenue. 

I watched these small business owners begin to look forward to spending money because we'd truly built a cash machine. $1 in meant at least $3-4 out... and sometimes more.

One of my managers left the company and went to a bigger advertising agency... one that worked with big names like Gamestop, Coca-Cola, and Michael's Craft Store. Working at this ad agency I learned one huge thing... the big companies didn't advertise because they are big. They are big because they advertise. I began managing six-figure-per-month advertising budgets... until I moved again.

This time, I stepped into a new realm, where I managed six-figure-per-DAY advertising budgets. Companies at this agency had over $1M/mo budgeted for paid advertising. Think: California Closets, TrueGreen, Dollar Tree, Revlon, Spanx, Elf, LiquidIV, etc.

The best part? The same strategies that worked for small businesses worked for these huge companies, too. 

THAT'S WHEN I DECIDED I HAD TO TEACH THIS TO OTHER BUSINESS OWNERS.. 💕

So many small business owners that I work with are GREAT at what they do... but they're not great at advertising what they do.... so they end up relying on referrals and "PNP" ('posting and praying' I like to call it) and it is really stressful. 

The best business owner does not win. The most findable business wins. When you're findable, you can become KNOWN for what you do... which is what you really want, right?

Helping big companies win is fun. Helping women and moms grow their business right before my eyes... it's so fulfilling.

What's also fulfilling is getting to be the wife and mom to my boys that my mom is to me. 

Money is a good thing. It's a byproduct of serving people well. I pray that my boys are never afraid take risks, they're resilient, and they know that they're either learning or they're earning... and both are good... and it's proof because they saw their mom do it first.